I Am Curious, Godzilla

Toho Studios is notoriously litigious regarding its biggest export, even cracking down on a Manhattan sushi joint that was advertising a "Godzilla roll." So what did I just see on HGTV a few minutes ago? A clip of Godzilla, with a yellow tail...part of a commercial for [yellow tail] wine. I assume this was a sanctioned use, or else the Oz wine maker will have some explaining to do. But really--is that what Toho thinks is OK for its monster icon? Push alcohol on the shelter crowd? At least the G-shaped sushi had a Japanese accent.